How to Use LinkedIn to Grow Your Career in Investor Relations

  

If you are trying to find investors for your financial endeavors, then you know firsthand the difficulty of investor relations. However, the social network LinkedIn is a platform that you can use to expand your outreach efforts exponentially. Here are just a few of the ways in which you can use LinkedIn to grow your career in investor relations.


First of all, become known as an expert in the field.

LinkedIn often has established industry experts write articles about certain topics that are interesting to investors. You can begin your journey to the top of the charts by making poignant comments on these articles. You will know that you are successful when people begin responding to your comments. This is an audience that you can use in order to expand your influence.

From this audience, you can begin to write articles on LinkedIn that will be viewed by taste makers in your industry. Continue to comment on the articles of other experts. You will begin to build a network of individuals who trust your opinion and will share tactics and advice with you. From these relationships you can begin to share information about clients as well.

Second, use LinkedIn to keep clients aware of your movements in the industry.

Although it is not as simple to connect with someone on LinkedIn as it was five years ago, you can still use the network to keep up with people in your email list and throughout your social networks. All that you need in order to connect with someone on LinkedIn is a piece of personal information such as an email address. If you have these personal bits of information, you can expand your audience almost immediately.

Using LinkedIn as your personal press release module is much better than spamming every individual email on your list. You can save the very important announcements for your personal email collection while keeping your audience abreast of your smaller movements through the social network. This will keep people from becoming bored with your updates.

Third, you can more easily link your LinkedIn profile to outgoing communications.

Putting together an online resume the LinkedIn profile builder is a great way to easily expand your audience. It is simple to follow and is quickly becoming an industry standard as far as formatting goes. Using it as a link will raise your profile with your audience as well as in the major search engines.

Jeff Ramson founded ProActive Capital in 2008 as a holding company for a network of resources dedicated to the discovery and creation of value in the small/micro-cap marketplace.